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Over 45 million accounts watched Bird Box

A new record was added on december 29 to the straming service Netflix : more than 45 million accounts have watched its original horror movie Bird Box after just seven days from its release, without counting the illegal download and viewers. 

According to Neflix, the company only counts an account as having watched the hit once a view surpasses 70 percent of the total running time, but we must notice that an account can be used by more than one person and the streaming service is only counting the fisrt time the user watch a hit.

 Bird Box starting Sandra Bullock and John Malkovich, was released earlier this month and focus on a mother who is trying to save her children from a mysterious apocalyse which is spread by only looking to the "monster".

This is the first big role for the 54 year old actress this year after Ocean's Eleven spin-off.

After spending more than $117 milion on the fantasy-action film Bright last year and getting a lot of negative reviews, can we say that Netlfix is has learned from the last year failure?